Gallup poll on feelings about mormon church

I thought this was an interesting poll for a lot of reasons. Here are some of the key findings from the poll. I was surprised to find that those who are most like active members of the church are those who have the most negative opinions of the church (i.e. conservative church going Republican Protestants).

• Americans who are more religious (as measured by frequency of church attendance) and those who are Protestant have highly negative views of the Mormon religion. The differences in views of Mormons among groups defined by their church attendance are significant. There is a net negative view of -21 points among Americans who attend church weekly, contrasted with a net positive view of +10 among those who seldom or never attend church.
  
  
• Protestants are significantly more negative in their views than Catholics, who are the most positive group by religion.
  
  
• There are minor partisan differences. Republicans are slightly more negative in their views of Mormons than are either independents or Democrats.
  
  
• There is a major difference by ideological group. Liberals are extremely negative in their views on a relative basis; 28% have favorable opinions and 61% unfavorable opinions. By contrast, conservatives are essentially evenly divided in their views, while moderates break to the positive side, with 48% favorable and 40% unfavorable opinions.
  
  
• Opinions of Mormons are better formed in the West, where the preponderance of Mormons live, and are slightly more positive than negative. Only 3% of those living in the West have no opinion whatever of Mormons.

I was also surprised that polygamy is still the first thing more people associate with the church than anything else.

Even among this group of Americans who have favorable opinions, Gallup finds that polygamy is the most frequently mentioned single impression of the religion. Officially, the LDS church has outlawed polygamy since 1890, and those who practice it are excommunicated. But the historical connection of the Mormon church with polygamy, more recent highly publicized cases of polygamists in the news, and perhaps the HBO show "Big Love" have kept the connection fresh in people's minds.